Analysis of the domestic market of compressor and ultrasonic nebulizers

Authors

DOI:

https://doi.org/10.14739/2409-2932.2022.2.258585

Keywords:

pharmaceutical preparations, marketing, ultrasonic nebulizers, compressor nebulizers, analysis, pricing

Abstract

The aim of the work is to organize informational files about compressors and ultrasonic nebulizers determination of actuality and availability in marketing analysis of the domestic market.

Materials and methods. Data from the Apteka.UA and the official website of Tabletki.ua were used to analyze the brand and assortment structure of ultrasonic and compressor nebulizers. The search analytical, systematic, comparative, and statistical methods and methods of mathematical and logical analysis were used in the work.

Results. The analysis of the market of assortment and brand structures of the compressor and ultrasonic nebulizers was carried out. The obtained results showed the presence on the market of 16 manufacturers from 10 countries in the world of compressor nebulizers and 9 manufacturers from 7 countries in the world of ultrasonic nebulizers. Among them, the largest suppliers were identified, such as Omron Healthcare (Japan) and LLC Medhouse Swiss GmbH (Ukraine). The calculated stress coefficient indicated greater competition between compressor manufacturers (Kvi = 0.94) compared to ultrasonic (Kvi = 0.88) nebulizers. The level of monopolization was determined using the Herfindahl–Hirschman index. The results indicated a moderately concentrated market for both types of nebulizers. Analysis of socio-economic affordability by indicators of price liquidity ratio and solvency adequacy noted low availability of this group of goods for consumers of pharmacies.

Conclusions. The results of the company structure research indicated the vast majority of manufacturers of foreign companies and a wide range of both ultrasonic and compressor nebulizers. In the course of the work, the available commodity positions in pharmacies in Ukraine were investigated. According to the calculations of the coefficient of tension and the level of monopolization. It was possible to determine the competitiveness among manufacturing firms. The results of the assessment of the liquidity ratio and the adequacy of solvency made it possible to assess the purchasing power of the population in this group of goods.

Author Biographies

T. S. Brytanova, Zaporizhzhia State Medical University, Ukraine

PhD, Teaching Assistant of the Department of Organic and Bioorganic Chemistry

A. V. Samko, Zaporizhzhia State Medical University, Ukraine

PhD, Senior Lecturer of the Department of Management and Pharmacy Economics, Medical and Pharmaceutical Law

References

Kuzmenko, N. M., & Yaremenko, O. B. (2018). Nebulaizerna terapiia u khvorykh na khronichne obstruktyvne zakhvoriuvannia lehen [Nebulizer therapy in patients with chronic obstructive pulmonary disease]. Astma ta alerhiia, (1), 40-47. [in Ukrainian].

Global initiative for chronic obstructive lung disease. (2017). Pocket guide to COPD diagnosis, management and prevention. A Guide for Health Care Professionals 2017 Report.

Global Initiative for Asthma. (2017). Global Strategy for Asthma Management and Prevention (2017 update). Available from: http://www.ginasthma.org

Ibrahim, M., Verma, R., & Garcia-Contreras, L. (2015). Inhalation drug delivery devices: technology update. Medical devices, 8, 131-139. https://doi.org/10.2147/MDER.S48888

Expert Group of Expert Consensus on Nebulization Therapy in Respiratory Diseases CTS. (2016). Expert consensus on nebulization therapy in respiratory diseases. National Medical Journal of China, 96, 2696.

Tabletki.ua. [website]. https://tabletki.ua/uk/

Morion. (n.d.) Apteka.ua [online]. https://www.apteka.ua/

Beloshapka, V. A., Zagorii, G. V., & Usenko, V. A. (2001). Strategicheskoe upravlenie i marketing v praktike farmatsevticheskikh firm [Strategic management and marketing in the practice of pharmaceutical companies]. Kiev: Triumf. [in Russian].

Bushueva, I. V., Karpova, O. I., Demchenko, V. A., & Makovik, Yu. V. (2004). Metodicheskie podkhody k opredeleniyu ustoichivosti tovarnoi i konkurentnoi pozitsii farmatsevticheskoi firmy v usloviyakh rynka i ogranichennoi roli gosudarstva [Methodological approaches to determining the stability of the commodity and competitive position of a pharmaceutical company in market conditions and the limited role of the state]. Zaporozhye Medical Journal, 2(1), 109-111. [in Russian].

Pryputa, N. V. (2016). Metodychni pidkhody do otsinky rivnia monopolizovanosti v ekonomitsi [Methodological approaches to assessing the level of monopolization in the economy]. Naukovyi visnyk Mukachivskoho derzhavnoho universytetu, (1), 51-55. [in Ukrainian].

Ministry of Finance of Ukraine [website]. https://www.mof.gov.ua/uk

Downloads

Published

2022-08-01

How to Cite

1.
Brytanova TS, Samko AV. Analysis of the domestic market of compressor and ultrasonic nebulizers. Current issues in pharmacy and medicine: science and practice [Internet]. 2022Aug.1 [cited 2024Jun.21];15(2):179-85. Available from: http://pharmed.zsmu.edu.ua/article/view/258585

Issue

Section

Original research